Ready to Watch Your Show Rates Soar?

I have to ask… have you ever noticed that leads are more committed to decisions (like showing up to appointments) when they make it themselves?
The reason why is this: a powerful psychological phenomenon that DIRECTLY impacts your appointment show rates.
The key lies inside your time slots.
The truth is that when leads can choose from multiple available time slots that work for their schedule (rather than being pushed into a time that works for us), two important things happen:
They’re more likely to select a time they can actually make
They feel more ownership over the appointment, increasing their likelihood of showing up
Think about it. Would you be more likely to keep an appointment you carefully selected from 20+ options or one that was simply assigned to you?
Thanks to this phenomenon, we’ve discovered “The Magic Number” of appointment slows.
20-25 Available Slots
After helping over 700+ medical practices in the last decade, we’ve discovered that maintaining 20-25 open appointment slots across various days and times hits the sweet spot and increases show rates.
This provides enough variety for leads to find times that truly work for them, without overwhelming them with too many choices.
Quick Tips for Optimizing Your Calendar:
Offer a mix of morning, afternoon, and evening slots
Include multiple days of the week
Keep slots updated and accurate
Remove any times you know you can’t actually accommodate
The bottom line?
When you empower leads with meaningful scheduling choices, you’re not just being convenient – you’re psychologically priming them to show up to their appointment.
Ready to boost your show rates?
Take 10 minutes today to audit your calendar availability. Your future self (and your leads) will thank you.