Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a…
Digital marketers don’t get enough credit… and a lot of that is our fault! Tell me if this story sounds familiar: Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how…
In the final installment of our three part series, we look at the marketing channels that resulted in one of our biggest success stories last year—a campaign to help a medical clinic in Utah. You’ll learn which channels hit pay dirt and which (to our surprise!) bombed. You’ll also learn how we cut their cost…
In part two of our three-part blog series, we continue talking about the lessons we took away from an experience with one of our clients—a local medical clinic in Utah—which turned an $8,500 budget into over $104,000 profit in one month alone. In Part One of this series, we talked about how knowing your niche…
We love helping local businesses succeed, so when a medical clinic in our own backyard came to us with a problem, we leapt at the chance to help. Their dilemma: no web presence. No website, ads, or landing pages. Zilch. They knew that they needed to cut down on their cost per lead (CPL), because…