The Secret to Lead Quality Marketers Won’t Tell You
Lead quality is the top complaint that comes from doctors that use Facebook marketing. Here we explain how lead quality is irrelevant to getting patients into the door.
Lead quality is the top complaint that comes from doctors that use Facebook marketing. Here we explain how lead quality is irrelevant to getting patients into the door.
It sounds like a story that’s too good to be true… A company new to the web – online for just one month – turning a six-figure profit and slashing their cost-per-lead by more than double. That’s why, in this case study, we’re going to walk you step-by-step through the process we used to help…
The High Case Value Patient As non-surgical treatments become more and more popular, there is a HUGE opportunity to consistently bring in high case value patients each month. Trying to attract quality patients to your practice is the number one problem doctors face. Before we jump into the solution, let’s discuss what a high case…
You’ve heard about the power of Facebook ads for local business. You’ve seen the case studies where businesses 10x their return. You’ve seen the ads on your own Facebook wall with thousands of likes and comments. You know there is serious money to be made via this channel. But where do you start? Fortunately, you don’t…
Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a…
In the final installment of our three part series, we look at the marketing channels that resulted in one of our biggest success stories last year—a campaign to help a medical clinic in Utah. You’ll learn which channels hit pay dirt and which (to our surprise!) bombed. You’ll also learn how we cut their cost…