I wanted to share some thoughts about our hiring approach for customer-facing roles. After reviewing our most successful team members, I’ve noticed something critical: while skills can be taught, the right personality traits are innate and far more valuable. Think about it this way – when a patient calls our office, they’re often anxious, uncertain,…
Read moreLead quality is the top complaint that comes from doctors that use Facebook marketing. Here we explain how lead quality is irrelevant to getting patients into the door.
Read moreIt sounds like a story that’s too good to be true… A company new to the web – online for just one month – turning a six-figure profit and slashing their cost-per-lead by more than double. That’s why, in this case study, we’re going to walk you step-by-step through the process we used to help…
Read moreThe High Case Value Patient As non-surgical treatments become more and more popular, there is a HUGE opportunity to consistently bring in high case value patients each month. Trying to attract quality patients to your practice is the number one problem doctors face. Before we jump into the solution, let’s discuss what a high case…
Read moreLet’s be honest – small businesses are typically considered the underdog when it comes to local SEO. They’re often outspent and outnumbered by businesses who have an endless arsenal of resources. With almost every business competing for those precious few spots on top of the search engine results page (SERPs), competing with multi-million dollar marketing…
Read moreYou’ve heard about the power of Facebook ads for local business. You’ve seen the case studies where businesses 10x their return. You’ve seen the ads on your own Facebook wall with thousands of likes and comments. You know there is serious money to be made via this channel. But where do you start? Fortunately, you don’t…
Read moreLike most online marketing strategies today, SEO (and more specifically, local SEO), is a system. It’s not a flash of genius or a spark of creativity. It’s the process of implementing a series of proven procedures that get results. If you are struggling to achieve results from organic search, there is a 90% chance it’s because you…
Read moreThis is a quick-hit list for local business owners who just can’t figure out how to get incoming leads and customers from their online efforts. The common mistakes we discuss here are relatively simple to correct, and if you are in a small to medium sized market, they might even be enough to immediately drive a…
Read moreMobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a…
Read moreIn this post, we want to help local business in our home state get more exposure and reach more customers. We’ll be taking a look at which directories see a lot of traffic and which have proven to boost business for companies operating out of Utah. If you’re based outside of Utah and you’re looking…
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